WHO WE ARE
Meet the people behind Siopí
Siopí is a collective of thinkers, makers, and innovators who believe that great drinks start with great ideas. From sourcing the finest ingredients to crafting seamless experiences along the supply-web we trun your vision into reality, from concept to pour.
RICHARD POWELL
Director
From a young age I have been passionate about exciting and unforgettable drinks, propelling me into a professional journey in the world of beverage. With over 25 years of industry expertise, I have designed and built beverage production operations >30m units p.a. and guided more than 700 beverages and brands through the intricate landscape of operational design, from inception to maturity, decline, and beyond.
Throughout my career, I’ve worked with industry powerhouses like Linfox and Visy (O-I), collaborating with global giants including Coca-Cola Amatil, Unilever, Asahi, and Red Bull. At the same time, I’ve played a pivotal role in supporting local trailblazers like Stone & Wood, 4 Pines, De Bortoli Wines, and disruptive newcomers such as Strangelove, Poor Toms, Bobby, and The Hills Cider Co. I’ve helped brands launch, scale, and sustain over 700 beverages, guiding them from concept to market, including successful expansions into the US, EU, and Asia.
Beyond launching great products, I specialize in building resilient, scalable supply chains - structuring operational models that manage over 10,000 moving parts within intricate global and local supply webs. By leveraging long-standing partnerships with key industry suppliers like Abbe, Onpack, Doehler, Sensient, and more, I help brands anticipate challenges, streamline operations, and mitigate risks before they impact growth.
At my core:
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I thrive on working with passionate, creative, forward-thinkers.
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I’m driven by solving complex challenges with elegant solutions.
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I’m inspired by turning vision into reality - watching something extraordinary grow from nothing.
If you’re looking for a strategic partner to help you navigate the evolving beverage landscape, let’s connect.
John Ferrier
Associate
Infused HQ leads in beverage creation. Celebrated for its innovative and creative approach to designing unique liquid experiences.
With over 15 years of industry expertise, John brings a wealth of knowledge in innovation, manufacturing, branding and quality. He takes a holistic approach to every brief, crafting beverages that not only taste exceptional but are also commercially viable and scalable.
John’s deep passion for health and wellbeing is reflected in his expertise with functional ingredients, allowing him to create products that meet consumer demands and global trends. Leveraging his extensive network and industry insights, John and his team ensure every recipe is distinctive, delicious, and a true reflection of the brand owner's vision.
By aligning beverage profiles with brand values, Infused HQ turns creative ideas into market-ready products.
As a qualified chemist specialising in food science, John has worked with renowned brands such as Campari, Strangelove, Bobby, and Tradie. His focus on scalability and commercial success makes Infused HQ a trusted partner for brands looking to elevate their beverage offerings.
Thurman Wise
Associate
Measured Studio is a product, brand, and content studio that specialises in working with spirits and beverage brands. Founders Thurman Wise and Thomas Williams bring a unique combination of expertise and experience, along with a proven track record of working with world-class brands. Their mission is to create products, brands, and experiences that are meaningful and memorable. They work closely with their partners to align with their objectives, delivering lasting value and driving measurable impact.
OUR MISSION
At Siopí, we believe a great drink is more than taste - it’s an ecosystem. Our mission is to blend creativity, precision, and a seamless supply-web to bring extraordinary beverages to life.